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Introducing the NeeDoh Nice Cube! The new squishy, squeezy, square sensation! With the Super Solid Squish! It's the Squish that Resists! Try it and...

Rudie is a Mini Soft Raccoon stuffed animal with a curious personality and an appetite for fun! This usually ends up getting him into trouble but h...

Woodland charm practically emanates from Fernie, our sweet Mini Soft Fawn stuffed animal! This diminutive baby deer’s seated pose will snuggle ende...

For instant retro vibes, just add water! Watch carefully as this lotus flower fizzer dissolves, because there’s a fun surprise inside. Perfect for ...

Fan Favorite Cool Cats has gone SUPER!!  Now there's more cat to stretch and squeeze and love!  Super NeeDoh® makes a great gift and is perfect for...

Together, we’re etching our way to a better tomorrow with the sustainable Etch A Sketch, the original magic screen drawing toy for boys and girls a...

Large and stately, Esme the Mauve Unicorn stuffed animal is a graceful fairytale creature who’s certain to please the fantasy lovers in the crowd! ...

This year, showcase the magic of Christmas with The Polar Express™ train set. Witness the children’s shadows as they sit in the passenger cars drin...

The BRUDER police force is being enhanced. BRUDER emergency services will now also be able to police hard-to-reach terrain outside the city limits ...

S'mores are good. Fire is good. Camping.....is for people who aren't me but I support you if that's your thing! I'd rather curl up with a nice plus...

Take your child’s creativity to the next level with the MagnaTiles® Clear Colors 100-Piece Set! Designed for ages three and up, these magnetic toys...

Enter the world of magic and sorcery! With the magic hat and rabbit puppet, as well as more than 40 other magic props, kids as young as six years o...

Creating art is a great way to help yourself feel calm. There are no rules in art, so feel free to color outside the lines. Includes eight double-s...

This kid-friendly badminton set features oversized soft rackets and giant bouncy birdie balls that make back and forth play easy to achieve. Racket...

Albus Dumbledore™ wears a hat atop his long white hair. As the aged and wise Headmaster of Hogwarts, Dumbledore™ is dressed in a beautifully adorne...

For older children who enjoy dolls, the new Corolle Girls collection is a dream! Melody is a beautifully designed doll with the proportions of an o...

Narwhals are not mythical! Why does no one believe me about this one? Does that sweet little face just seem too cute? Does the adorable spotted hid...

The groovy gratifying NeeDoh® is now available as a teenie cool cat! Squeeze it, pull it, smush it. However you choose to manipulate this fun dough...

Ready, set, go!  With the new MAGNA-TILES® Downhill Duo 40-Piece set, kids are in the driver’s seat!  Little ones can turn their MAGNA-TILES® build...

Jolly Supersticks watercolor pencils combine the detail of colored pencils with the flexibility of water.  Apply wet or dry for brilliant color.  P...

Non-Drying and endlessly re-usable modeling clay creates exceptional detail for stop motion animation, models, and mock-ups. Vegetable-based clay f...

Turn a ho-hum afternoon into a good time with this shrink art kit! It includes 20 quirky charms, three differently colored cords, and five differen...

Jolly Supersticks feature strong, 3.8mm cores that are virtually unbreakable and last longer than thinner-cored pencils.  Premium quality cores are...

The CAT mini excavator comes with ample accessories. The excavator bucket is detachable. The bonnet at the rear opens, the cab is glazed and its do...