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Introducing limited edition L.O.L. Surprise Loves Hello Kitty Tots! L.O.L. Surprise has partnered with the iconic Hello Kitty® to celebrate her 50t...

High flying outdoor fun with rockets that soar up to 400 feet in the air. Product Description 100% kid-powered™. No batteries required. Super easy...

SpyX Night Nocs are stealth binoculars to use for spy play day or night, you can even use the light see up to 25 feet in the dark! Night Nocs are b...

Design your own friendship bracelets and make them in minutes with this fun fashion spinning loom. The perfect gift for teens, tweens and crafty fa...

Grab ‘em, squish ‘em, hug ‘em, toss ‘em! Squeeze these adorable critters and they will stick out their tongue and jibber-jabber! Color Selection fo...

Enjoy cute, unique squeeze with Hello Kitty and her friends My Melody, Keroppi, and Tuxedosam! Each SquiSHU rounded-shaped toy box contains one of ...

Got some double bubbles that need toil and troubling? Have we got the cookware for you! It's got everything you might want in a giant hot boiling m...

Cuddle up to our Skeleton Tayto Potato Mochi Plush and feel the fear-free fun! This spook-tacularly soft plush will be your go-to Ghoul-friend, no ...

MGA's Miniverse is Spook-tacular this Halloween season! All new DIY Make It Mini Halloween themed minis to make, set, display, and collect! Each ba...

Tired of chasing after and tracking down your super bouncy balls? Introducing BounceBack Moonball: it's a Moonball on a leash! Tweens, teens, and a...

Littlest Pet Shop creates a whole world of imagination and fun with our collectible animal toys for kids aged 4+. Now in our 7th generation and wit...

Let the card-slapping, silly-action mayhem begin! One of our favorite card games got wilder, just in time for the holidays. Players take turns plac...

If you're raising a future James Bond, your young secret agent needs the high-tech help of a spy watch. Crack the case on any covert mission with 9...

How will you place the demanding guests in your hotel so everyone gets the view they want? It's up to you to find the only solution to each challen...

Unzip a sweet surprise and indulge in the holiday spirit with this 17" x 11" soft fleece bag that looks like a Holiday M&M's package. Featuring...

Give the gift of a homework session pick-me-up with these sweet fruit-scented gel pens for creative kids. It's a set of 6 neon colors of 1mm nib pe...

Thames & Kosmos teams up with the innovative Wondery Kids podcast team in a first-of-its-kind collaboration that gives kids an exciting new way...

This plush dino is the tricera-TOPS! We wish you could touch it through the screen, it's irresistibly velvet soft and huggably, lovably squishy. Th...

Celebrate the 25th Anniversary of your favorite 90’s reflex game with the World’s Smallest BopIt!  For years, players have loved the simple and exc...

Mini toy collectors will flip for this tiny Slinky! Measuring a mere 1.45", it's an itty bitty version of the classic childhood favorite toy that r...

Kids love surprises! When they spin this whimsical ferris wheel packaging, they'll see 5 mystery boxes. Hiding inside are 3 Squish-amal friends and...

Reduce stress and flex mind muscles with a puzzle toy that fascinates kids and adults. This brand new holographic series features dazzling, mesmeri...

Doodle anywhere, any time with this glittery pink doodle board. More eco-friendly than a pad of paper and cleaner than a dry erase board, the Jot P...

Let the card-grabbing, wildlife-matching mayhem begin! One of our favorite card games got wilder, just in time for the holidays. Everyone plays at ...