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A timeless Christmas classic the whole family can enjoy! A miniature version of the original full-sized Elf on the Shelf, World’s Smallest is less ...

Introducing the NeeDoh Nice Cube! The new squishy, squeezy, square sensation! With the Super Solid Squish! It's the Squish that Resists! Try it and...

Rudie is a Mini Soft Raccoon stuffed animal with a curious personality and an appetite for fun! This usually ends up getting him into trouble but h...

Woodland charm practically emanates from Fernie, our sweet Mini Soft Fawn stuffed animal! This diminutive baby deer’s seated pose will snuggle ende...

Sketch Pals are clippable doodle board characters that let your kids doodle while they’re out and about! Perfect for clipping on backpacks, lunch b...

Fan Favorite Cool Cats has gone SUPER!!  Now there's more cat to stretch and squeeze and love!  Super NeeDoh® makes a great gift and is perfect for...

Together, we’re etching our way to a better tomorrow with the sustainable Etch A Sketch, the original magic screen drawing toy for boys and girls a...

Large and stately, Esme the Mauve Unicorn stuffed animal is a graceful fairytale creature who’s certain to please the fantasy lovers in the crowd! ...

This year, showcase the magic of Christmas with The Polar Express™ train set. Witness the children’s shadows as they sit in the passenger cars drin...

The fire service vehicle is required to coordinate fire service deployments and in the event of minor emergencies. Thanks to its durability and off...

The BRUDER police force is being enhanced. BRUDER emergency services will now also be able to police hard-to-reach terrain outside the city limits ...

S'mores are good. Fire is good. Camping.....is for people who aren't me but I support you if that's your thing! I'd rather curl up with a nice plus...

Take your child’s creativity to the next level with the MagnaTiles® Clear Colors 100-Piece Set! Designed for ages three and up, these magnetic toys...

The Nature & Adventure Dressing Room is a complete outfit (7 accessories) to wear every day. It is perfect for imagining many stories with Coro...

Piks is a construction toy designed to stimulate children's development, concentration and creativity. The principle is simple: create the most ori...

Unleash your child's creativity with the Do-A-Dot Art Book: Discovering Dinosaurs! This interactive book is filled with fascinating dino-themed ill...

Narwhals are not mythical! Why does no one believe me about this one? Does that sweet little face just seem too cute? Does the adorable spotted hid...

About BRIO World: BRIO World is our open-ended play system that grows with your child. All BRIO World toys work with each other to create an entire...

Save the day with Comic Book Thinking Putty®! This super powered putty has all the thrilling elements of an animated picture book exploding with ch...

The groovy gratifying NeeDoh® is now available as a teenie cool cat! Squeeze it, pull it, smush it. However you choose to manipulate this fun dough...

Ready, set, go!  With the new MAGNA-TILES® Downhill Duo 40-Piece set, kids are in the driver’s seat!  Little ones can turn their MAGNA-TILES® build...

Non-Drying and endlessly re-usable modeling clay creates exceptional detail for stop motion animation, models, and mock-ups. Vegetable-based clay f...

Jolly Supersticks feature strong, 3.8mm cores that are virtually unbreakable and last longer than thinner-cored pencils.  Premium quality cores are...

The CAT mini excavator comes with ample accessories. The excavator bucket is detachable. The bonnet at the rear opens, the cab is glazed and its do...