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Bring your little one’s fairy tale dreams to life with the Velvety Soft Sleeping Sweetheart Princess Gown, inspired by the elegance of Sleeping Bea...

An enchanting adventure in creativity!The vibrant clay is soft, lightweight, non-sticky, nontoxic, and stain-free - perfect for young artists takin...

Meet your new "camp-anion": the WildLight Headband Headlamp! Includes a bright white LED headlamp on a soft, stretchy fleece headband. The headband...

Imaginations take flight with a blue-eyed, little-winged blue dragon plushie! Indie sits at 9" tall and is the perfect size for magical adventures ...

Say hello to Patches, the adorable calico cat plush toy with a heart full of curiosity. Patches is always the first to leap into action, eager to d...

Step into action with the MAGNA-TILES Fire Station Set! Create custom rescue vehicles with the all-new modular Fire Truck, complete with an extenda...

Flappy is here in an all-new format! This classic award-winning plush elephant is here in a smaller, travel-friendly size with a simpler squeeze-an...

Zeke the Puppy Playtivity Puppet is the perfect companion for Baby’s cuddles and playtime! With his soft, plush body, bright embroidered face, and ...

Melissa & Doug Blockables™ are connectable, stackable, and playable! The solid wood connect-and-play building blocks are perfect manipulatives ...

The fanciest, funnest, and safest spot for all your sparkly treasures! This isn't just any boring old box; it's a vault for fun, designed especiall...

Looking like a unicorn? With this beauty case and its 10 accessories, children can imitate the grown-ups and pamper themselves with their own essen...

Inspire endless creativity with this double-sided tabletop easel, featuring a magnetic dry-erase board on one side, and a chalkboard on the other. ...

The OKTO clay craft set has all the fun of a classic painting by numbers for children activity set without the hassle and mess that comes with norm...

Discover stylish on-the-go organization and serve bejeweled vibes! This must-have nylon bag features a cute pink bow embroidered in fluffy chenille...

Discover a magical Dinosaur World with this 100-piece holographic puzzle! Bring the adventure to life with dazzling foil accents and vibrant, detai...

Got a big imagination and a pile of cardboard? The Makedo DISCOVER Kit is your ultimate toolkit for transforming recycled cardboard into anything y...

Meet the Forever Friends Littles, featuring Philbin, Snuffles, Muttsy, Toothpick, and Kai! Each of these compact cuddle buddies features a soft, sq...

Transform into a whimsical fairy with the Think Mint Pink Skirt, Wings, and Wand Set! This enchanting set includes ombre pink and white butterfly w...

This larger, 55-piece version takes on-the-go play to the next level! Perfect for car rides, vacations, restaurants, and beyond, this set features ...

Just slip it onto your ring (pop) finger and show the world your bouncy new bling! The Ring Pop Squishy is a sweet mashup of your favorite gem-shap...

Carry arcade-style fun wherever you go with the DIY portable Pinball Toy kit! Your child will build their own pinball machine, launching the ball i...

This kitty litter pail-inspired matching game features mischievous kawaii kitties. Players race to match all their colorful tiles first in simultan...