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The ViewMaster is back! Take a trip through Africa, swim with the fish or experience prehistoric life with each ViewMaster reel. This boxes set fea...

With her lovely long-haired coat, Kiki the Ragdoll Cat stuffed animal is extra soft and cuddly! Featuring designer plush materials of cream and whi...

Join the Squishmallows Squad in this fun and competitive pattern recognition game with a pop culture twist! In Spot It! Original Squishmallows, the...

A timeless Christmas classic the whole family can enjoy! A miniature version of the original full-sized Elf on the Shelf, World’s Smallest is less ...

Unlock the secrets of imagination with Real Littles™ Journals, the newest series that offers more than just a place to keep secrets. Each Journal i...

Rudie is a Mini Soft Raccoon stuffed animal with a curious personality and an appetite for fun! This usually ends up getting him into trouble but h...

Aquabeads is the Original Water-Activated Bead Craft Kit! Since 2004, children throughout the world have created millions of Aquabeads designs. Pas...

Happy Salmon is a simple, ultra-fast, very silly card game! There are no turns. Players call out the action shown on their cards as fast as they ca...

Fearless optimist Anna sets off on an epic journey—teaming up with rugged mountain man Kristoff and his loyal reindeer Sven—to find her sister Elsa...

Kids will be crafty like a fox with this adorable stuffie they can stitch and stuff themselves. They’ll simply love their new best friend! They can...

For instant retro vibes, just add water! Watch carefully as this lotus flower fizzer dissolves, because there’s a fun surprise inside. Perfect for ...

Find a little magic in playtime with this Magic Creatures Coloring Set. Dive into a world of mernicorns (that’s a mermaid-unicorn!), rainbow-colore...

Sketch Pals are clippable doodle board characters that let your kids doodle while they’re out and about! Perfect for clipping on backpacks, lunch b...

Get this bento box full of squishy fidget foods! This little box comes with 2 little squishy dumplings and 2 little squishy sushis. Impossibly cute...

Together, we’re etching our way to a better tomorrow with the sustainable Etch A Sketch, the original magic screen drawing toy for boys and girls a...

This fun game for kids puts teamworking skills to the test! An exciting addition to your gamily games for kids 4 and up, Narwhal Waterfall is a fun...

The Weekend Travel Set -Snow Rabbit Mother- contains Snow Rabbit mother Emilia in an exclusive outfit, plus a suitcase, handbag, neck pillow, and t...

Step through Platform 93/4 and take a ride on the Hogwarts Express. Witches, wizards, and Muggles can easily control this battery powered train set...

The BRUDER construction vehicles-themed world is extremely popular as the toy vehicles have been finished to a high level of detail and feature com...

The BRUDER police force is being enhanced. BRUDER emergency services will now also be able to police hard-to-reach terrain outside the city limits ...

S'mores are good. Fire is good. Camping.....is for people who aren't me but I support you if that's your thing! I'd rather curl up with a nice plus...

These translucent, endlessly fascinating magnetic tiles continue to enjoy iconic status. Kids who love to build can use their own imaginations or f...

Take your child’s creativity to the next level with the MagnaTiles® Clear Colors 100-Piece Set! Designed for ages three and up, these magnetic toys...

The popular Maxi now comes in a version that is totally ‘LIT’! We added motion-activated light-up LED wheels in several colors that children love. ...