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Make mealtime fun with this playful squeeze toy! Designed to keep kids entertained while they eat, it’s made from durable, kid-safe materials for w...

Cook, season and serve from an oven with realistic lights and sounds for a delightful culinary adventure. This traditional pizza oven includes a re...

Tayto’s going on a seaside adventure, and he’s bringing the cuteness to new depths! Each Tayto Under the Sea Blind Box Mini Figure hides a potato-f...

Get ready for a gooey and tasty adventure with our Gooey S’mores Cloud Creme Slime! Create your own Slimey s’more experience with our cloud creme t...

Make fake froyo with air-dry clay! It's a tiny froyo shop in a box! Make tiny too-fake-to-eat treats with air-dry whipped clay and custom toppings ...

We've cooked up this egg-cellent fidget sensation just for you! Available only at The Good Toy Group member stores like ours, this intricately desi...

It's double the fidget fun with Egg-Cellent Thinking Putty®. This unique putty comes with a globby ball that you can play with on its own or stretc...

Introducing Taba-licious Snack Sticks the ultimate squishy treat that looks good enough to eat! These irresistibly cute collectibles stack up the f...

Sweet, squishy, and oh-so-irresistible — meet the Taba-licious Kitty Donuts! This viral assortment combines two of the internet’s favorite things: ...

This is a special set to celebrate Freya the Chocolate Rabbit girl's birthday. The Chocolate Rabbit girl is dressed in a gorgeous strawberry cake-t...

Step into a delightful dairy dream with Udderly Cute Creamery Glossy Slime! This silky-smooth white glossy slime smells like sweet, fresh cream ric...

This beginner-friendly craft kit simplifies the classic art of latch hooking into a straightforward process of loop, hook and pull, making it acces...

Snuggle up with the Pop Tarts Packaging Plush, a soft, removable companion that captures the fun and charm of your favorite breakfast treat. Perfec...

Macaron versus macaroon! Both are cookies! Both are delicious! MacaROONs are a little coconut blob that looks like a snowball. MacaRONS are an almo...

Plus-Plus BIG Food Activity Set: A Feast of Creativity for Little Hands and BIG Ideas! This one simple shape is the key to creating deliciously fun...

Stimulate baby's senses and soothe little gums as they chomp down on this gorgeous banana-shaped teether. Kids can play with it as they grow: use a...

Take another bite of this yummy apple! Pepa is a healthy apple baby toy meant for teething, bath time and sensory play. Inspired by a bitten apple,...

Corn Rattle Toy has been designed hand-to-hand with certified otorhinolaryngologists, with whom we have been able to create the perfect sound pitch...

Just slip it onto your ring (pop) finger and show the world your bouncy new bling! The Ring Pop Squishy is a sweet mashup of your favorite gem-shap...

Designed and produced by JOTOYS, here comes the "OYO ICE CREAM JENGA SERIES" trading figurine set! With built-in magnets, you can stack them up and...

Dive into a world of playful sweetness with the Jotoys Yumo Mini Popsicle Series 2! Each blind box contains a surprise character inspired by vibran...

Sweeten up your collection with the MR.PA Candy Series Blind Box! These adorable figures are inspired by all things candy, with MR.PA in the sweete...

Introducing Pepino, the sustainable baby car toy! A pepino-inspired design handcrafted with natural rubber & FSC wood. This baby car promotes i...