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Step into action with the MAGNA-TILES Fire Station Set! Create custom rescue vehicles with the all-new modular Fire Truck, complete with an extenda...

Flappy is here in an all-new format! This classic award-winning plush elephant is here in a smaller, travel-friendly size with a simpler squeeze-an...

Zeke the Puppy Playtivity Puppet is the perfect companion for Baby’s cuddles and playtime! With his soft, plush body, bright embroidered face, and ...

Experience stacking and balancing like never before with My First Stacking Rings. This new take on the classic toy sparks boundless creativity. Wat...

This wooden pull-toy from Melissa & Doug is sure to have little animal lovers zooming around the room and giggling with joy! Feed the adorable ...

Give the gift of music! Babies easily grip the wooden handle and quickly learn to play the joyful metal bells. The 5 colorful bells each have a uni...

The Glitz is all the rage!  Features a charming bow adorned with sparkling crystals for a stylish, eye-catching look. Soft, flexible headband ensu...

Melissa & Doug Blockables™ are connectable, stackable, and playable! The solid wood connect-and-play building blocks are perfect manipulatives ...

Inspire young artists to explore multimedia art with a 48-page pad that includes 3 types of premium paper! What masterpieces will they create on 24...

Let’s take this inside! In the Rebounce indoor action game, go head-to-head against a friend in a 2 player game or compete in teams. Players bounce...

The fanciest, funnest, and safest spot for all your sparkly treasures! This isn't just any boring old box; it's a vault for fun, designed especiall...

Looking like a unicorn? With this beauty case and its 10 accessories, children can imitate the grown-ups and pamper themselves with their own essen...

Squeeze The Day with Scented Fruit Punch Smens!! Add a zest of fun to your writing with our Fruit Punch scented pens that will turn ordinary notes,...

Perfect for spooky season, this articulated spider toy provides creepy crawly fidget fun. Wiggle it up and down your arm for hair-raising sensory s...

Inspire endless creativity with this double-sided tabletop easel, featuring a magnetic dry-erase board on one side, and a chalkboard on the other. ...

Take another bite of this yummy apple! Pepa is a healthy apple baby toy meant for teething, bath time and sensory play. Inspired by a bitten apple,...

Corn Rattle Toy has been designed hand-to-hand with certified otorhinolaryngologists, with whom we have been able to create the perfect sound pitch...

Make your own Snoopy charm-making kit! The OOLY x Peanuts DIY Shrink Art Kit lets you create 20 colorful Snoopy charms that shrink down to accessor...

Decorate a stone for your garden with paint markers! Just follow the numbers on the marker caps to color in the cute garden scene featuring a frien...

Monster Match - Get ready to giggle, grab, and go! Monster Match is the laugh-out-loud matching game where kids and families race to spot the right...