Novelty

Celebrate the 25th Anniversary of your favorite 90’s reflex game with the World’s Smallest BopIt!  For years, players have loved the simple and exc...

Squishy stress ball in the shape of a cat!The Groovy Glob of gratifying goo, this ultimate stress ball will help you mellow out and find inner peac...

Unlock the secrets of imagination with Real Littles™ Journals, the newest series that offers more than just a place to keep secrets. Each Journal i...

They’re back! It’s the return of the infamous Bertie Bott’s Every Flavour Beans! Delicious “normal” jelly beans are mixed with crazy, creepy flavor...

The patented, award-winning Shashibo fidget box features 36 rare earth magnets for an innovative design that transforms into over 70 shapes. Fits c...

Mix origami with magnetism, geometry, and creativity. Powered by 36 rare earth magnets, this magical cube morphs into 70 amazing geometric shapes. ...

The hit virtual pet toys from the 90’s are back and better than ever! The 90’s GigaPets have been totally reinvented! GigaPets are the take-it-anyw...

Unlike other puzzle box toys that turn out disappointing & dull, the patented, award-winning shashibo sensory box features 36 rare earth magnet...

Magic Fortune Friends are back with all new designs to put a smile on your face. Introducing our Happy Face Collection. It's the squishy water toy ...

Discover magnetic fidget fun on the go! With a simple keychain clip design, these adorable fidgets are perfect for all ages. Use the attached stylu...

Unlock the mystery of Shashibo! Each Shashibo is powered by 36 rare earth magnets. 1 cube transforms into over 70 shapes. Combine 2 or more Shashib...

Unlock the mystery of Shashibo! Each Shashibo is powered by 36 rare earth magnets. 1 cube transforms into over 70 shapes. Combine 2 or more Shashib...

Unlock the mystery of Shashibo! Each Shashibo is powered by 36 rare earth magnets. 1 cube transforms into over 70 shapes. Combine 2 or more Shashib...

Unlock the mystery of Shashibo! Each Shashibo is powered by 36 rare earth magnets. 1 cube transforms into over 70 shapes. Combine 2 or more Shashib...

The hit virtual pet toys from the 90’s are back and better than ever! The 90’s GigaPets have been totally reinvented! GigaPets are the take-it-anyw...

Unlock the mystery of Shashibo! Each Shashibo is powered by 36 rare earth magnets. 1 cube transforms into over 70 shapes. Combine 2 or more Shashib...

Unlock the mystery of Shashibo! Each Shashibo is powered by 36 rare earth magnets. 1 cube transforms into over 70 shapes. Combine 2 or more Shashib...

Take a spin up to the frozen Arctic and behold the beauty of pristine crystaline structures and, of course, the northern lights – a fascinating phe...

Ramen Noodlies are almost as irresistable as the real thing! You can squeeze, stretch, or mash these crimped textured noodles. Ramen Noodlies are b...

Finally, bubbles you can actually touch! Watch in amazement as Touchabubbles harden when they contact the air. Float them, catch them, stack them. ...

This best-seller is a must-have for dino lovers. Super squishy dinosaurs range in size from 5" to 8" and come in assorted styles. 3yr+

The perfect wand for a wise wizard or magical fairy, the glitter wand is a visual treat that provides hours of fun, imaginative play. Constructed ...

Meet the Fungisaurs Eco Characters!  These Limited Edition Mystery Box collectables, are available now.  Collect all eight characters, each meant t...

Part of our hot new holographic series, The Shashibo® Solar cube turns into brilliant bursts of intense color with every twist – and the flickers o...