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Grabits is more than a toy. It’s a tactile experience, a developmental companion, and a gateway to early learning through sensory exploration. Grab...

Captivate their senses, nurture their wonder! Everyone’s favorite Calm Down Bottle now comes in a mini baby-friendly size! The Baby Calm Down Bottl...

An interactive novelty book featuring sensory touches, tabs, and more to help develop fine motor and early literacy skills. Perfect for the busy ha...

Set of natural rubber sensory balls. As they are made of soft material, they are very easy to grip and suitable for handling and biting by infants....

Welcome home Finley Fawn™, the perfect furry friend for baby! Finley will keep them company with 8 soothing sounds and a voice recording option so ...

Your baby can get into the gaming fun with this Laugh & Learn toy video game controller, which features two "gaming" modes and lots of hands-on...

These flexible links will make your creativity POP! Push them together to build something amazing, like a rainbow chain, a swirling sculpture, a go...

Meet five appealing sharks swimming through this exciting addition to the much-loved That's not my... series. Babies love the best-selling That's n...

Pack some fun and adventure into your next outing with a Sensory Play Jar! Tap to change colors, and with the spill-proof lid you'll be ready for a...

Unleash your little one’s inner musical genius with the Hape Kids DJ Mix and Spin Studio Music Toy Playset. Aspiring little DJs and future sound pr...

Get your little one's senses spinning with excitement wherever they go! Designed with vivid spectral colors, exciting textures, and soothingly smoo...

Grab, explore, sort, and discover!Little hands are immediately drawn to the six vibrant, textured, rubbery, tethered shapes.Explore their contours,...

A vibrant stack-and-discover experience! The top of each cup features a squishy silicone bubble embossed with a unique texture pattern. Little fing...

The Clatter Musical Toy from Plan Toys makes a click-clack sound that changes with play. Produces sound from a gentle ripple to a clattering cresce...

Zippee is a silicone activity toy perfect for 18months+. Little fingers can't resist Zippee's flexible, textured cords and easy to hold grips. Babi...

Encourage imagination and eliminate frustration with a building block set that is easy for even the youngest builders to attach and stack together ...